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Messe Frankfurt to organise Nordstil show from January 16

From January 16 to 18, 2016, 963 exhibitors will be presenting the retail trade with the latest trends and lifestyle products for the coming season. In its 2015 study 'Stadt, Land, Handel 2020' (Town, Country and the Retail Trade in 2020), The Institute for Trade Research(Institut für Handelsforschung - IFH) in Cologne came to the conclusion that almost one in ten high street retail shops will be threatened with closure by 2020. This affects some 45,000 retailers in Germany. The German Retail Federation (Handelsverband Deutschland – HDE) has predicted that small and medium-sized retailers will come under increasing pressure, as a result of the online boom.

The small increase in exhibitor numbers at the major consumer-goods fair for the Northern German retail trade, Nordstil, also indicates the special importance of consumer-goods fairs that are held in the early part of the year. “Whilst trade fairs cannot prevent the challenges that beset the retail trade, they can, however, help retailers to strengthen their position with respect to online retailing and help them to understand their customers' demands and habits. The probability of being one of the shops that will close by 2020 is definitely less for retailers who regularly attend trade fairs,” says Philipp Ferger, Director, Regional Consumer Goods Fairs, Messe Frankfurt.

Nordstil, which is held in January, offers ideal conditions in which to place orders at regional level for the spring and summer trade and to put together selections of goods to cover the entire year. With its broad range of products, it is, for buyers from Northern Germany and Denmark, an ideal platform for ordering goods. Altogether, 153 of the 963 exhibitors are from outside Germany. They come predominantly from neighbouring countries such as Denmark, the Netherlands and Sweden. The product groups include: Furnishing & Decoration, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Garden & Seasonal, Relaxation & Well-Being, Jewellery & Fashion.

www.messefrankfurt.com

 
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