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Mills team up with brands at New York Denim Days

New York Denim Days was held June on 8 and 9, 2019. It was proof of denim’s far-reaching appeal. Yoga sessions, children’s fashion shows and one-of-a-kind goods made by indigo artisans drew an energetic crowd to the annual event. Attendees could shop and meet the makers behind the jeanswear industry.

Denim mills teamed up with brands to highlight the unique qualities of their garments. Candiani Denim presented Blue of a Kind, the upcycled premium denim brand from Italy that it recently partnered with for a jeans collection made with fabric samples. Bossa teamed with Upcycle, a recycled T-shirt company, to create a screen printing workshop. Attendees designed tees and totes made with recycled plastic bottles.

The weekend was also packed with special events, including musical acts and a speaker series hosted by Advance Denim. Topics spanned denim influencers to cotton trends. Tencel co-hosted two outdoor yoga sessions with Athleta to showcase the active wear brand’s performance denim. Participants received a free denim yoga mat and a bag made in collaboration with Naveena Denim. A children’s fashion show on the first day presented shoppable looks by brands like OshKosh B’gosh, Indi-Kids and Trico Fields. On the second day, students from the High School of Fashion Designs strutted their creations made with re-purposed denim jackets.

 
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