Snapdeal will sell Miniso products on its platform.

This will cover beauty, baby care, home furnishing, stationery, mobile accessories, and decor. Miniso is a Japanese value retailer. Miniso entered India in 2017. It is known for low-cost products such as mobile phone accessories, handbags, storage boxes, stationery, perfumes etc. As a result it has opened in India’s top cities, and Tier II markets such as Jalandhar, Kanpur, Howrah etc. Miniso now plans to grow online, increase its supplies from India to be able to supply them to global markets, and grow its owned and franchised stores. Going forward it will invest in India from retail to sourcing. The company has tied up with Noida-based Achhacart, a B-to-B online distributor that will supply the retailer’s goods to other e-commerce websites such as Paytm Mall, Amazon, and Flipkart functioning as a re-seller.

Miniso updates products every seven days and targets intelligent consumer product chains. Worldwide Miniso is in some 2600 stores in 60 countries including India, Indonesia, South Korea, Hong Kong, the Philippines, Thailand, Vietnam, and the United States. Miniso strives to provide consumers with smarter, simpler and stylish products. It takes product structure optimization and product management as its priority, with designs from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China.