The menswear section of Moda, known as Moda Gent, will relocate to Pure London to join the Pure Man line-up for the February 2019 show. The brand, since its launch in 2016, has grown fast and showcases over 100 menswear brands ranging from formal classics to more on-trend labels, including sportswear and accessories. The addition of the Moda Gent event should support its ongoing expansion.
The earlier sale of Pure London to the ITE Group created plenty of opportunities for consolidation and realignment. The company now aims to present a stronger menswear offering in London and continue Pure London’s long-term strategy to create a unified Festival of Fashion by delivering collaborative solutions to meet buyers needs across all sectors.