Moda x Pure, the exclusive fashion destination at Spring Fair, launched on Sunday, drawing buyers from across the UK, including John Lewis, M&S, TJX, The House of Bruar, and more. The event showcased an exciting mix of new and returning brands across Womenswear, Footwear, Accessories, and Jewellery.

Tiago Silva of Yumi highlighted the show's strong footfall and trend-focused buyers, while Karen Caroll of South Beach remarked, “We’ve been busy all morning with new customers and solid orders.” Jay Chawla of Nova of London called the Moda x Pure merger a win, simplifying efforts for exhibitors and buyers alike.

For TRIXXI Clothing, Moda x Pure marked its European debut. “Our Californian vibe stands out, and the interest has been fantastic,” said Victoria Taylor.

The Moda x Pure Catwalk drew large crowds, unveiling the Pure Edit with standout collections from Angeleye, City Goddess/Goddiva, Trixxi, and AX Paris. Key trends included floral maxis, vibrant minis, crochet, fine knits, and classic Breton stripes. Graduate Fashion Week designers Rosie Brown, Shaunah Ivers, and Eli Hijink left a lasting impression.

Event Director Soraya Gadelrab summed up the success: “The energy has been fantastic, reaffirming Moda x Pure’s importance in uniting the fashion industry.”