Modefabriek BV has announced plans to launch a new curated B2B fashion platform in Frankfurt in February 2027, marking its first dedicated initiative in Germany after more than three decades of organizing fashion trade events in the Netherlands. The platform will serve as a commercial marketplace for fashion brands from the Netherlands, Germany and across Europe, with a focus on strengthening wholesale partnerships and retail expansion.
Unlike an extension of its Amsterdam-based trade fair, the Frankfurt event will operate as an independent platform with its own identity, concept and branding. The inaugural edition will be held at Fredenhagen in the Frankfurt am Main region, where organizers are opting for a smaller, curated format designed to facilitate targeted business meetings between exhibitors and buyers.
Curated format to strengthen retail connections
The platform will showcase womenswear, menswear, footwear and accessories, bringing together brands with clearly defined market positioning and retailers selected according to specific buying profiles. It will help brands seeking entry into or expanding within the German market besides enabling retailers to source commercially relevant collections through focused business interactions rather than large-scale exhibition formats, says Modafabriek BV.
Ahead of the launch, the company plans to organize presentations in Amsterdam, Copenhagen and Frankfurt later this month to outline participation opportunities, retailer targeting strategies and event plans. With exhibition capacity at the venue limited, the organiser has begun inviting brands to register interest ahead of the official unveiling of the platform's name and exhibitor lineup.
Connecting brands with retailers across Europe
Founded in the Netherlands more than 30 years ago, Modefabriek BV is a fashion trade event organizer that connects apparel brands with retailers across Europe. It is best known for its Amsterdam exhibitions covering womenswear, menswear, footwear and accessories. The Frankfurt initiative reflects its strategy to deepen its presence in Germany, one of Europe's largest fashion retail markets, through a more selective business-to-business platform.
