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Morocco uses EVTEKS as springboard to boost business

Leading Moroccan textile companies showed up at Turkey's home textile event, EVTEKS, showcasing their products with the aim of reaching out to Asian markets via Turkey. Morocco sees the five-day fair as an important event in the country's bid to build export ties between Moroccan textile firms and Asian and Middle Eastern countries. 

Moroccan textile firms attended the fair to diversify their product ranges and develop new partnerships in the region. In 2013, Morocco saw a 51 per cent decline in its home textile exports. It launched a new export strategy to become a textile leader by 2025, with a major objective of opening up new markets. The European markets are saturated and the 2008 economic crisis has made exporting to those countries harder. That is why Morocco needs to look for new markets. 


Tangier-Med, a cargo port located about 40 kilometers east of Tangier, Morocco, is an important platform for Morocco to export its products to destinations in Russia and North America. The 19th edition of EVTEKS 2014 Istanbul was held from May 21 to 25. It is a home textiles exhibition. Home textile products, carpets, tulles, curtains and bed linens are some of primary items of exhibit at the show. Others are: upholstery products, furniture items, wall coverings, solar energy equipments, textile inputs, bath accessories and kitchen textiles.


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