The recently concluded Moscow Fashion Week (MFW), held from March 1st to 8th, 2024, surprised the fashion world with its focus on Modest Fashion, drawing inspiration from Islamic traditions and principles. This international platform served as a launchpad for over 120 designers, not just from Russia, but also from 10 other countries including Egypt, Tunisia, Indonesia, China, India and South Africa. The event showcased a diverse range of creative expressions that all adhered to the concept of modest dressing.
A spotlight on modest fashion
Russian brands like ZUHAT and MEASURE, both hailing from the Muslim region of Dagestan, along with Indonesian designer IRMASARI JOEDAWINATA, presented collections that beautifully captured the essence of Islamic modesty. MEASURE offered a fresh take on Muslim sartorial traditions with its use of intricate layering and rich textures. ZUHAT drew inspiration from vintage photographs, resulting in a unique and timeless collection. IRMASARI JOEDAWINATA presented an ocean-inspired line, reflecting the growing popularity of modest fashion with a nautical twist.
Arab designers mark their presence
The runway wasn't just limited to Russian talent. MFW also featured prominent Arab designers, each showcasing their cultural heritage through their collections. Anissa Aida from Tunisia presented pieces that harmonized classic Arab silhouettes with a touch of architectural finesse. In contrast, Egyptian designer Alia Abaza championed tranquility through her collection of timeless designs. Waseem Khadra, another designer from Egypt, presented a line inspired by the diversity of society, prioritizing comfort and integrity in his pieces .
A global fashion event
MFW wasn't just about the clothes; it was a star-studded affair that attracted celebrities and fashion enthusiasts from all over the world . The legendary Italian actress Ornella Muti graced the event to support her daughter, influencer Naike Rivelli, who walked the runway for the Russian label Maison ESVE . Chinese actress Lily Ji, known for her roles in Pacific Rim: Uprising and Skiptrace, presented her own collection of traditional, centuries-old Chinese gowns, celebrating her cultural heritage . Turkish actress Gizem Karaca (Safir) was also spotted amongst the attendees.
Beyond the Runway
MFW offered more than just designer showcases. It provided a platform for over 300 boutiques from Russia to connect with new design talents through a dedicated showroom setting . The event was live-streamed to a global audience
