MySize takes the guesswork out of buying jeans. Users can now receive their size recommendation without having to download the application by easily entering their gender, height and weight. This data is then analyzed by MySize’s proprietary machine learning database in order to calculate the appropriate size. The second feature of the widget is guest mode, which allows guest users to enter their information and receive a size recommendation. The widget can then follow the user across the site and predict a size on different products.

MySize is a measurement app that provides sizing recommendations. The measurement solution bolsters buying confidence in customers by quickly generating their ideal size, which further increases brand loyalty and conversion rates for the retailer while reducing returns. Based on customer engagement, the technology allows retailers to optimize their customer sizing data and maintain appropriate inventory levels on relevant items.

While the widget produces accurate results, the app fine-tunes these measurements using proprietary measuring technology without taking photos. The tool not only benefits brands in the sense that they’re ultimately able to reduce returns, but they’re also better able to plan inventory—one of the biggest hurdles to providing customers with a successful in-store experience.