Denim is getting better and better. The original look has new life with the help of modern and sustainable dye methods, ozone and laser finishes. In addition to this are worn, washed and used looks combined with classic twill structures or new knit-style replicas and true knit, imitating traditional denim structures.

Innovative spinning techniques have produced a lighter quality of denim. Stretch denim continues to be in demand. Special treatments, antibacterial denim and combinations of denim and FIR nylon fibers promise function and performance.

Sustainability continues to be a primary topic within the denim industry. After years of excessive water consumption and uncontrolled application of chemicals, today the industry attempts to make good on the environmental sins of the past. The stylish finishes are a result of ozone washes and laser finishes. Recycled synthetic materials are combined with denim. They are said to reduce material weight without changing the durability of the fabric, but most of all minimises the number of washes needed for certain looks.

Indigo continues its dominance as the leading color. Laser finish continues to establish itself in the industry and is becoming a trend. Jeanologia is a pioneer in this sector and uses unique laser systems able to create everything without water and within a few minutes – from simple, small details to aggressive, large-scale designs.