Artistic director Alessandro Sartori is experimenting with a new format and a new date for the Phygital S/S 2021 as coronavirus upends Milan Men's Fashion Week.
The Ermenegildo Zegna Group is marking its 110th anniversary this year, but artistic director Alessandro Sartori is looking to the future rather than the past as he experiments with a new format to present the brand’s spring/summer 2021 collection in July.
This is a significant step for the company, which is the first to reveal it will show in July, and one that may set a precedent in the men’s wear arena. As reported, last month Italy’s Camera Nazionale della Moda said that the spring 2021 men’s shows and presentations slated for June 19 to 23 will run in September during Milan Women’s Fashion Week, which is expected to start on Sept. 22 and end on Sept. 28.
