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New Look appoints Esprit executive as chief creative officer

Paula Dumont Lopez is the new chief creative officer, global operations, at New Look. She succeeds Roger Wightman and will join in September this year along with securing a seat on the board alongside Wightman, who continues to remain a board member.

Lopez was with Esprit and us credited with reviving the business of women’s wear. She had previously worked for 10 years at Inditex’s Zara Basic as head of product. At New Look her expertise in identifying trends and leadership experience in product, buying and design are expected to be an asset to the business.

New Look is a South African-owned British global fashion retailer with a chain of high street shops. It was founded in 1969 and since May 2015 its owned by investment company Brait. The chain sells women’s wear, men’s wear, and clothing for teens with 592 stores in the UK and over 280 across Europe, China and Asia. The retailer caters to women, men, maternity, plus size and teens with a range of products to suit their personal style--the latest trends, celebrity looks, fashion forward pieces, or simply wardrobe essentials. For financial year 2017 web sales generated 16 per cent of sales.