Denim veteran Christine Rucci, artist Johnny Germano and skateboard maker Ben Williams will debut a new brand collaboration, Down to Earth Original Denim and Decks, at New York’s Denim Days on June 9, 2019. The line will feature a tightly edited collection consisting of jeans, jean jackets, T-shirts, hats and some accessories in addition to skateboards, all made locally with sustainable fabrics and processes.
Christine Rucci has over a three decades of denim expertise. Johnny Germano is an artist and the founder of the apparel brand Down to Earth Original. Ben Williams is a skateboard maker. The line’s soft launch at Denim Days will include original artwork from Germano made with Recycrom pigments derived from old denim. One hand-painted, indigo-dyed skateboard will be raffled off at the event, and the proceeds will be donated to a non profit.
Down to Earth Denim and Decks is sponsored by denim and apparel industry stalwarts like Cone Denim Mills, Stony Creek Colors, Officina 39, Create a Marker NYC, A&E, Williamsburg Garment Company, YKK Fastening and Made in NYC.
Consumer dependent industries have begun to shift their focus toward environmental sustainability and consciousness through the use of ethical and responsible practices that don’t pose a threat to the planet. Within the art industry there is a tremendous amount of room for this growth.