Messe Frankfurt will host two international editions of its Fashionsustain Conference in Los Angeles and Shanghai. The Los Angeles edition will be held on September 20, 2019 at the LA Fashion Festival (LAFF) in Los Angeles while the Shanghai edition will be held during the Intertextile Shanghai Apparel Fabrics show on September 26 in Shanghai.
The theme for LAFF, Fashionsustainis "The change of fashion is now" and will take place in close cooperation with Lenzing. The two-day LA Fashion Festival will combine influences from film, retail, innovation and beauty to create immersive cultural experiences.
The Shanghai edition will be introduced by Edwin Keh of Hong Kong Research Institute of Textile and Apparel. The event will be attended by Andreas Streubig, Director of Global Sustainability, Hugo Boss; JiehuiKia, Principal Sustainability Strategiest, Forum for the Future; Micke Magnusson, Change Agent and Advisor, ReAccess and Mikkel Hansen, Program and Partnership lead at Explorium, Fung Group. They will dwell on the importance and challenges of building more pilot projects in the field of textile innovation and how new textiles can be brought to market faster.