Nicole Rycroft, Founder and Executive Director of Canopy, has been named to The Business of Fashion’s (BoF) annual BoF 500 list, recognizing influential leaders in the global fashion industry. Rycroft is honored for her efforts in driving the adoption of low-carbon, circular, Next Gen materials as sustainable alternatives to traditional fashion production.
Under Rycroft’s leadership, Canopy collaborates with global fashion brands, producers, and innovators to transition from harmful practices like logging Ancient and Endangered Forests for fabrics such as viscose and rayon, which consume 300 million trees annually. Instead, Canopy promotes the use of environmentally friendly materials that support both business growth and ecological balance.
Rycroft expressed her excitement about being included in the BoF 500 and emphasized Canopy's efforts in transforming the fashion industry towards sustainable practices. She noted that the recognition indicates the fashion community's growing commitment to protecting forests and adopting circular solutions.
Rycroft has received numerous accolades, including the UBS Global Visionary, Ashoka Fellow, Canadian Environment Award Gold Medal, and the Climate Breakthrough Award 2020. In 2023, she delivered a TED Talk on the necessity of a Next Gen transition in textiles and packaging.
The Business of Fashion is a leading authority on the global fashion and beauty industries, valued at $2.5 trillion.
