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Nike holds patent for innovative denim

Nike has a patent for architecturally reinforced denim. For a company that prides itself on innovation, it's no ordinary denim. The fabric has moisture management, stretch materials and performance zones. Like any Nike product, it is designed for athletes, not office workers.

The patent describes the denim as useful for extreme athletes, such as BMX riders and skateboarders, who require specialized gear that must be comfortable and protective, but prefer clothing and other gear that are fashionable and attractive.

Sportswear giant Nike has thousands of patents for sneakers and apparel. Its patent activity now rivals some technology heavyweights.

Nike is the world’s largest athletic apparel and gear maker. Nike’s gear is widely seen on courts and running trails, but the brand also has remained on-trend as part of the growing consumer interest in athleisure — a term that describes the growing acceptance of wearing athletic apparel and shoes just about anywhere. The company has started online retail operations in India via its portal. India-based users can now order from the global portal and have it home delivered.

Earlier, only certain markets such as Australia, Honga Kong and Indonesia were being served by the online division of the company.

 
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