Multi-brand e-commerce fashion retailer Nykaa Fashion has launched a private label “Rsvp” online as an affordable collection of women’s party wear.
The line features floor-length evening dresses as well as more smart-casual sets and cocktail dresses. The label caters to a millennial demographic and prices range from Rs 3,995 ($56) for a set to around Rs 5,995 for a sequinned gown. Nykaa Fashion’s new private label joins its online brand selection which includes House of Masaba, Ritu Kumar, and Global Desi.
Nykaa Fashion is the apparel arm of Nykaa, which launched as a multi-brand beauty e-commerce site in 2012. Nykaa the beauty store was founded by entrepreneur Falguni Nayar and her daughter Adwaita Nayar runs the clothing segment of the business. Nykaa has expanded offline across India with its Nykaa Luxe and On Trend beauty stores but for now Nykaa Fashion is online only.
