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OCA, a new collaboration for sustainable cotton usage

Major users of cotton the world over are failing to source sustainable cotton on a large scale. Despite the significant progress made by a few leading companies, there is significant room for improvement in sourcing and reporting of sustainable cotton. The last few years have seen an increase in attention for sustainable apparel from both consumers and market, which has created momentum for initiatives focused on promoting the sustainable production of cotton. Under right conditions, organic cotton production, regarded as the gold standard for sustainable cotton production, delivers impressive benefits to the farmer, the environment, and the industry as a whole.

Organic Cotton Accelerator (OCA) is a new collaborative platform which strives to address the issues the sector is facing, by coordinating actions that enable improvements in the organic cotton farmer’s business case, appropriate integrity, and increased security of supply.

Organic Cotton Accelerator is committed to building a prosperous organic cotton sector which benefits everyone—from farmer to consumer. Its aim is to build a fair, robust organic cotton market with appropriate integrity at every relevant level, while growing supply and demand. This momentum for sustainable apparel has motivated several sustainability front-runners in apparel to join forces with OCA. 

www.organiccottonaccelerator.org/

 
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