On Holding AG is reinforcing its footprint in the competitive global sportswear market through a disciplined focus on full-price execution and direct-to-consumer expansion. The Swiss athletic brand reported a record net sales increase of 17.2 per cent Y-o-Y to CHF 931.4 million, propelled by robust demand across its primary retail channels. Direct-to-consumer revenues climbed by 25.0 per cent, representing over 42 per cent of total sales as flagship retail environments in major global cities deepen consumer engagement. According to David Allemann, Chief Executive Officer, the brand's ability to maintain a gross profit margin of 72.6 per cent reflects disciplined inventory controls and an uncompromising dedication to premium positioning. 

Apparel diversification gains traction

While technical running footwear remains the cornerstone of the enterprise, non-footwear segments are emerging as primary financial catalysts. Apparel revenues expanded by 38.7 per cent Y-o-Y, spearheaded by the women’s training category and high-profile creative collaborations that resonated strongly with younger demographics. Industry analysts note,  strategic lifestyle partnerships have successfully transitioned On from a technical running specialist into a broader cultural apparel contender. We are seeing heightened consumer appetite for performance-led fashion that transitions seamlessly from athletic tracks to urban environments, remarks Sarah Jenkins, Retail Market Analyst. This diversification is elevating average transaction values across both wholesale and proprietary boutiques, insulating the brand from cyclical retail discounting. 

Pursuing a multi-category growth trajectory

Headquartered in Zurich, Switzerland, On Holding AG designs and distributes premium athletic footwear, technical apparel, and accessories engineered with proprietary technologies such as CloudTec and Helion superfoam. Operating across more than 80 countries, the company targets major urban markets in the Americas, EMEA, and Asia-Pacific. Backed by strong cash reserves exceeding CHF 1.3 billion, On pursues an aggressive multi-category growth trajectory centered on direct-to-consumer retail expansion and advanced material innovation, building upon its 2010 founding roots.