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Orta designs new collection with an interactive kit

  

Orta has designed its Here4Good collection with an interactive, collaborative “kit” packed with the information and tools to interact with ORTA’s eco-innovation advancements and “built to last” vision.

Designed to engage Orta’s denim brand partners with the eco-smart concepts, the kit is digitally integrated for a seamless online and offline experience that delivers a heightened sense of touch—emotional, social and physical—in today’s extraordinary business climate and contactless social interactions. The kit also introduces ORTA’s new members-only website, where partners can access inspirational trends, innovation insights, environmental impact assessment and high-definition visual assets for the Here4Good collection.

The kit is created in a modular form consisting of six different boxes, one for each concept: Immortalist (with resilient tech and durability); Gen H (with eco-goodness of hemp); Stretch Spectrum (extreme performance); Blu Narratives (renewed modernity of Orta’s vintage); Bio Awake (next evolution of biodesign); and the overall Here4Good narrative.

 
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