At the recent Bluezone event in Munich, Turkish denim giant Orta unveiled the world's biggest sustainable pair of jeans.
Christened "Steel Blue," this eco-friendly marvel is crafted from a rigid 2/1 Z twill denim fabric made with 80 per cent Cotton and 20 per cent post-consumer recycled cotton. Both fibers and the fabric itself were proudly manufactured in Turkey, showcasing Orta's commitment to sustainable practices.
To showcase this innovative material, Orta partnered with denim expert Wouter Munnichs to launch the Orta x Long John display jeans featuring iconic details like a single back pocket, cinch back, suspender buttons, and a vintage-style crotch rivet. A massive hangtag crafted from sustainable cotton completes the impressive ensemble.
The Orta x Long John jeans serve as a powerful symbol of Orta's dedication to sustainability and innovation.
