Orta Anadolu is on a mission toward greater sustainable denim manufacturing. With the help of Better Cotton Initiative, Orta is contributing towards a sustainable shift. The Turkish textile manufacturer is contributing to a more ecologically sound denim supply chain. One of the ways is by using a washing-machine filter that captures micro-plastics, eventually allowing enzymes to consume the collected waste. Stepping outside the larger format of trade shows and forums, the company is connecting with brands on a more personal level. Believing in the power of collaboration, it wants everyone in the entire value chain to work together. The mill is educating its brand partners regarding greener denim throughout the product lifecycle.

As a part of its push to promote an eco-friendly industry, Orta is using technology to facilitate connections along the supply chain and implementing changes to remain transparent. Using a Lifecycle Assessment QR code printed on its labels, Orta leads its brand partners through its denim sourcing, affording greater insight into how its textiles are produced.

Utilizing more sustainable raw materials at the beginning of the supply chain and less harmful processes during production is a major concern for many denim textile manufacturers and jeans brands.