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Pakistan to World Fashion Convention in November

World Fashion Convention, organized by the International Apparel Federation (IAF), will be held in Pakistan in November 2019. The move is expected to place the country’s textile sector in global limelight. The event held in a different country each year aims at building a smarter, stronger and sustainable global supply chain of textile products.

IAF is an international trade association whose members comprise national clothing associations and companies having core businesses of sourcing, designing, development, manufacturing, distribution and retail of apparel products. The federation has a presence in 60 countries with more than 150,000 companies on board. In previous years, the convention was held in Hong Kong, Netherlands, Brazil, India, US and China. This year IAF chose Pakistan because of its prominent textile and apparel sector, which has considerable growth potential.

The convention is seen as an unique opportunity for Pakistan’s apparel industry to learn new techniques. It provides participants an opportunity to discuss issues faced by the global industry and also to network at a global level. Pakistan is struggling to enhance its export base and is making the utmost efforts to attract foreign investments. Provision of clothing to the rising population in a sustainable manner would be a big challenge.