Pantone, provider of professional color language standards and digital solutions, and X-Rite have named Pantone 19-4052, Classic Blue, as the Pantone Color of the Year for 2020. The Color of the Year is selected after a detailed trend analysis. Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences.
Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. It brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, Pantone 19-4052, Classic Blue re-centers thoughts. A reflective blue tone, Classic Blue fosters resilience. Non-aggressive and easily relatable, it lends itself to relaxed interaction.
The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer. The selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.