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Patagonia keeps its focus on sustainability goals

US-based brand Patagonia, is committed to reducing greenhouse gas emissions, defending clean water and air, and divesting from dirty technologies. Its mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia-inspired fleece jackets have been popping up on runways over the past several years. Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, and trail running.

The approach Patagonia takes toward product design demonstrates a bias for simplicity and utility. Patagonia donates time, services and at least one per cent of its sales to grassroots environmental groups all over the world who are working to reverse the steep decline in the overall environmental health of our planet.

The company co-founded Sustainable Apparel Coalition in 2009 with a vision to join an apparel, footwear and home textile industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities. Patagonia aims at reducing the environmental impact of its company and supply chain.