As pe Center for International Trade Expositions and Missions, (CITEM), Philippines aims to generate over P2.53 million revenues from its maiden participation at the US trade show Pretty Women that will feature contemporary lifestyle fashion brands for women. The Philippines delegation also aims to generate $790,000 in export sales and around 240 buyer inquiries from the trade show.

Project Women is a part of the Men’s Apparel Guild in California (MAGIC) event being held from Aug 12 to 14 at the Las Vegas Convention Center. The trade fair is considered as the most comprehensive fashion marketplace in the US. CITEM, the export promotions arm of the Department of Trade and Industry, is organising the country’s participation at the event, along with the Philippine Trade and Investment Center in Los Angeles and in San Francisco. The participating brands include Calli, Lara, Vesti and Virtucio, which make handbags; Agsam Fashion Fern, Beatriz Accessories, Ken Samudio and Maco Custodio.