With 25 years of expertise in corporate sustainability, institutional marketing, and public relations, Daniel Rufenacht has traversed both the public and private sectors. His career journey began within the Swiss government, where he identified novel market opportunities for sustainable trade from developing nations and pioneered Switzerland's inaugural sustainable textile label.

During an eight-year tenure as Operational Director of CSR, Compliance, Integrity, Marketing, and Communication for a prominent textile company, Rufenacht masterminded its transformation from a traditional clothier into a globally acclaimed sustainable brand. This brand now provides comprehensive product traceability.

Before assuming his current role as CEO of bluesign technologies ag, Rufenacht served as Group Vice President of Corporate Communications and Sustainability at SGS for over a decade. His leadership at bluesign has expanded the company's services to new market segments and geographies, fostering innovation.