Pitti Immagine has canceled all the physical trade shows slated for September, including Pitti Uomo, which was expected to run September 02 to 04, 2020. The Florence-based fair organizer will now focus on implementing and promoting the Pitti Connect digital platform, which will be available to exhibitors and industry operators starting in July.
In April the fair organizer decided to reschedule the 98th edition of the Pitti Uomo — originally slated for June 16 to 19 — following Camera della Moda Italiana’s decision to postpone the upcoming Milan Men’s Fashion Week to September.
At the time, dates for the other shows operated by Pitti Immagine were also changed, including the children’s wear-focused Pitti Bimbo fair, that was expected to run Sept. 9 to 10. Other events now forgone include Pitti Filati, whose new dates had yet to be announced; Pitti Fragranze and Super, meant to run Sept. 11 to 13 and Sept. 24 to 27, respectively.
Supported by the Italian Trade Agency ICE, Pitti Connect marks the evolution of Pitti Immagine’s existing digital platform. The advanced network and market tool intends to promote the shows and aid exhibitors to increase their visibility, connect them with buyers as well as support them in managing orders and hosting digital live presentations.