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Pitti launches digital version

Pitti is one of the world's most important platforms for men's clothing and accessory collections and for launching new projects in men's fashion. PittiImmagine organizes some of the world’s most important fashion and lifestyle events, international trade fairs showcasing high quality textiles and clothing, communications events and special projects related to the fashion system and its culture in terms of global evolutions in style and taste.

e-pitti is the digital version of some of the trade shows organized by PittiImmagine. Since July 2014 the digital platform had hosted PittiUomo 86, Pitti W 14, Pitti Bimbo 79 and PittiFilati 75 editions and all were recently closed successfully.

The last summer edition of e-pitti closed with a 36 per cent growth of visits compared to 2013 and 3,00,000 page views just on the reserved area. FieraDigitale devised the project and launched it with PittiImmagine in 2011. This is the outcome of work done in collaboration with Pitti in promoting exhibitors within the platform. It is a studied editorial plan to offer users new content throughout the entire period of the online fairs.

Over 1,350 brands from the men’s, women’s, children’s and yarn fairs have joined the project, and more than 8,300 products were displayed in the online stands. Buyers of e-pitti come from all around the globe, especially Italy, Japan, Germany, and South Korea. Buyers navigated more and longer compared to the previous edition: every visit consisted of an average of 24 page views between brand content, collections and products.


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