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Pitti Uomo 97 to focus on nationalism and pride

International trade show, Pitti Uomo has unveiled the theme for its January 2020 edition. The event will be held in Florence, Italy from January 07-10, 2020. It will focus on values like identity, nationality, pride and celebration by exploring the various meanings that the flag has in our culture.

Jil Sander has been selected as the guest designer for Pitti Uomo 97, whilst Telfar Clemens and his boundary pushing unisex brand Telfar, will exhibit this season’s special project. Stefano Pilati, the designer behind the independent label Random Identities, will be the guest of honor at the event and showcase his upcoming Fall/Winter 20/21 collection.