Luxury brand Prada plans to hold two simultaneous live runway shows this month in Milan and Shanghai respectively. As per a Woman’s Wear Daily report, these shows will be held on September 24 and unveil the brand’s Spring 2022 women’s collection designed by co-creative directors Miuccia Prada and Raf Simons.
Named ‘Synchronic Views,’ the shows will be held in a hybrid format with models in both shows showing exactly the same collection while visitors in complementary sets, enjoying the simultaneous runway event through video screens. The shows will also be streamed on prada.com with viewers having access to a live edit collecting views of the two parallel shows.
The shows will mark Prada’s return to the physical format, after presenting its men’s and women’s collections through videos due to the outbreak of the COVID-19 pandemic in February 2020.
