Premium Berlin will be held from January 19 to 21, 2015. The cutting-edge, urban fashion fair, strong in women’s wear with Scandinavian flair, will have a 17 per cent increase in exhibition space. It will cover 27,000 square meters. Some 1,800 collections will be presented. The fair's new hall will house sections called Pre collections and New Luxury and is expected to host 30 upscale brands that will promote their pre-collections more than their main ones.
The collections are chosen for their innovative character and high quality. In 2013 Premium celebrated its 10 anniversary. The event is the international industry platform for exclusive men’s wear, women’s wear, contemporary fashion, progressive sportswear, designer denims, promising newcomers. More than 1,200 collections are presented. The brand mix is curated anew every season. There’s a wide array of accessories, shoes, fragrances, cosmetics, books, CDs and home accessories. In addition to the strong presence of leading brands, Premium also focuses on current themes such as green living and premium denims.
Premium Berlin presents the most sought-after international collections and has become a mainstay of the Berlin Fashion Week. The trade show combines fashion and lifestyle from the high-end segment. Some of the participating brands are Aamaya by Priyanka, AG Jeans, Duffy, Paige, Shoto and Zoe Karssen.