PrimaLoft provides high-performance insulations and fabrics. The Insulation ThermoPlume is a blowable synthetic insulation. It is a blend of water-resistant PrimaLoft fibers that deliver insulating loft, wet weather protection and compressibility. It has been developed to mimic the fluidity, feel and aesthetics of goose down in a synthetic fiber.

The new product offers an ethical and water resistant synthetic alternative to down, guaranteeing warmth even in wet conditions, delivering thermal properties. It fills a growing demand for innovation from designers, brands and consumers looking to move away from down.

The plume is manufactured with small, silky tufts of fiber plumes that collectively form a loose fill insulation, replicating the lightweight warmth, softness and compressibility of natural goose down. Its construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands, enabling product designers the freedom to create innovative garments which combines the look and feel of down with the water-resistant performance of a synthetic.

Providing a blowable, high-performing synthetic that acts as a true replacement for down allows brands to replicate the design aesthetic and manufacturing process of a down garment. This helps to simplify the supply chain, combat the volatility of down prices and provides peace of mind when it comes to the ethical sourcing of materials.