Popular clothing retailer, Primark is poised to extend its click & collect facility to more stores and markets outside of the UK, according to Paul Marchant, CEO. Unlike many competitors, Primark doesn't offer home delivery but has been experimenting with a click & collect service in 57 stores for kidswear and womenswear.
Satisfied with the trial's progress, Marchant notes that it aligns with their bricks-and-mortar strategy by driving more foot traffic to stores. He highlights the growing trend of customers filling their online baskets for collection, then adding to their purchases once in-store.
Marchant plans to expand the click & collect facility to more stores and potentially expand into new markets. However, the economics of home delivery remain unfavorable for Primark due to its low average selling price and fulfillment costs, he laments.
Owned by Associated British Foods, Primark currently operates over 400 stores across 16 countries in Europe and the United States, with a target of reaching 530 stores by 2026. Marchant plans to expand into additional continents, citing potential appeal in regions such as South East Asia, the Middle East, India, South America, and Central America.
