FashionW LOGO

Thursday, 21 May 2026 13:05

PT Globalindo Intimates accelerates digital transformation to secure lingerie market share

Rate this item
(0 votes)
 

Embarking on a comprehensive digital overhaul, Indonesian intimate apparel specialist PT Globalindo Intimates is partnering with Coats Digital to deploy the GSDCost solution. This strategic initiative addresses systemic operational inefficiencies, including high defect rates of 10 per cent and a heavy reliance on 15 per cent overtime to meet production deadlines. By adopting standardized method-time-cost benchmarks, the manufacturer aims to transition from estimation-heavy workflows to data-driven production planning, effectively aligning its output capacity with the stringent demands of global retail partners like Fruit of the Loom and Hanesbrands.

Standardization as a competitive catalyst

The transition toward digital precision is essential for maintaining margins in an increasingly volatile global landscape. Teti Yani Hartono, Chief Operation Officer, noted, the lack of a universal costing language had previously hindered productive dialogue with brand partners. By embedding the GSD methodology, the firm expects to enhance production efficiency by 40 per cent and boost profitability by 5 per cent in the near term. This data-backed approach allows the manufacturer to forecast requirements six months in advance, facilitating the acceptance of more varied, smaller-batch orders that were formerly cost-prohibitive to process.

Strategic positioning in the global value chain

For Indonesian manufacturers, moving beyond volume-driven production is no longer optional. With the domestic textile sector targeting an export growth trajectory from $4 billion to $40 billion over the next decade, investments in shop-floor intelligence are critical. This digital advancement positions PT Globalindo Intimates to better manage labor resources and mitigate the operational "firefighting" that has historically eroded bottom-line performance. As global brands tighten ESG and transparency requirements, this move provides the firm with the necessary granular data to demonstrate its production integrity and secure its status as a preferred supplier in the competitive intimate apparel market.

High quality women’s underwear

Established in 2007 in Central Java, PT Globalindo Intimates is a premier manufacturer of women’s underwear. Serving major international brands, the company focuses on high-quality production across its 32,000 sq m facility. It is currently executing a digital transformation strategy to enhance manufacturing agility, improve cost transparency, and ensure sustainable, long-term export growth.