WoodspinOy, a joint venture between Spinnova and Suzano, has signed a Letter of Intent (LOI) with global sports brand Puma SE to secure access to Spinnova’s sustainable wood-based Spinnova fibre for future collections. This non-binding agreement guarantees fibre volumes from Woodspin over the coming years, supporting the growth of Spinnova’s innovative technology.
The collaboration aims to incorporate Spinnova fibre into Puma’s Sportstyle products, marking a significant step toward enhancing the sustainability of the fashion industry. The fibre is produced through an environmentally friendly process that uses water instead of chemicals, setting it apart from traditional manmade cellulosic fibres.
Shahriare Mahmood, Spinnova’s Chief Product and Sustainability Officer, expressed excitement about partnering with a global brand like Puma. He emphasized that the agreement is a crucial milestone in scaling both the fibre and Spinnova’s technology. JariAittakari, Sales Director at Woodspin, highlighted that the partnership reflects the transformative potential of sustainably sourced materials in encouraging more sustainable choices in fashion.
Howard Williams, Director of Global Innovation for Apparel & Accessories at Puma, praised Spinnova’s cutting-edge fibre technology, which provides a new avenue for MMCF production, focusing on sustainability and renewable resources. This partnership underscores the growing importance of sustainability in the fashion industry, with Puma leading the way in adopting innovative, eco-friendly solutions.
