Puma joins forces with Jumping Fences Inc., producer of the San Francisco Marathon, in their first-ever apparel and footwear sponsorship for a U.S. marathon. The collaboration grants exclusive rights to Puma for footwear and apparel throughout the marathon weekend in July. Puma takes the lead as the sponsor for the esteemed Run365 Training Program, motivating runners of all levels.
Puma plans to unveil a special edition Nitro shoe and apparel collection, reflecting the marathon's colors, for the 2024 event.
The brand has already sponsored notable U.S. female runners, including Molly Seidel. Lauri Abrahamsen, Director of Operations for Jumping Fences Inc., sees the partnership as a seamless match, highlighting shared values of collaboration, community, and humility in the endurance-running world.
