Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Pure London announces launch of Pure Kid

Pure London, the contemporary men’s and women’s trade show, has announced its expansion into the children’s wear market with the launch of Pure Kid. The move comes over a week after rival trade show organiser ITE Events, which owns Moda, Scoop and Jacket Required, announced it was pulling out of the kids market with the closure of Bubble London, which had been running for 10 years.

Pure, which is organised by Ascential Events, says that Pure Kid would offer a curated platform for standalone kids brands and would sit alongside women’s wear brands. Managing director Julie Driscoll kids and maternity wear market was worth $158bn globally, a per Euromonitor, and Pure Kid would be tapping into that and the latest trends in the market, which are driven in particular by social media.

Pure London began life in the contemporary womenswear space before moving into menswear in 2016. Last season it added its first sourcing show Pure Origin and last week it revealed it would be staging a section dedicated to ethical fashion, called Pure Conscious. The next edition of Pure London will take place at London Olympia from July 22-24.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo