Festival of Fashion, Pure London, in partnership with its trends partner Unique Style Platform, has revealed a snapshot of next season’s future trends in preparation for bringing them to life at the show taking place from 9th – 11th February at Olympia London. Based on intelligence provided by Unique Style Platform, visitors to Pure London will be presented with the key trends for the AW20/21 buying season during regular daily trend presentations and via catwalk shows on the Pure London Runway Stage.
The collections include HIBERNATE, ATTUNE, OPULENCE and NU-TECH.
Offering over 1,300 of the latest collections across the entire industry, visitors to Pure London and Pure Origin from the 9th – 11th February 2020 can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK offering this unique experience.












