"Pure London, the Festival of Fashion scheduled from July 21 to 23, 2019 at Olympia London, will showcase the S/S ’20 collections of new brands and designers. The event, alongwith 700 brands, will feature inspiring and educational content, talks and keynote speakers discussing topics including sustainability, the circular economy, social media and e-commerce strategies, new technology and retail innovations, and sustainable styling sessions."

Pure London, the Festival of Fashion scheduled from July 21 to 23, 2019 at Olympia London, will showcase the S/S ’20 collections of new brands and designers. The event, alongwith 700 brands, will feature inspiring and educational content, talks and keynote speakers discussing topics including sustainability, the circular economy, social media and e-commerce strategies, new technology and retail innovations, and sustainable styling sessions.

The Pure Conscious Section, with its focus on supporting and championing responsible fashion and sustainable brands, will offer the best in ethical fashion. Pioneers of ethical and sustainable fashion, People Tree alongside responsible brands including Ulsto, Komodo, Menestho, Mimush, AfterLife Project, Scarabaeus Sacer, and Raw Angel Apparel will display their offerings at the event.

Exciting new premium designers, and ready to wear women’s wear brands will include Didriksons, Nightporter, Magnolia Pearl, Valentina Poltronieri, Caraclan, Two Point Two, Yaaf London, Hera Concept, Lang N Lu, Concreto, and STAŠA, alongside favourites including Religion, Rino&Pelle, Thais & Stroe, Vilagallo, Bitte Kai Rand, POM Amsterdam, Thought, Pour Moi, Sofie Schnoor, indi & Cold, Moutaki, Soaked in Luxury, Nice Things, Onjenu, Yerse, Saint Tropez and Godske. After a successful first season in February, MOS MOSH returns with its sought-after collection of luxury jeans, tailoring, delicate tops, rugged jackets and fine leather garments.

The event will also feature accessories and footwear brands including: Decielis, iDeal of Sweden, Kookii B, and Fay Bijoux. Visitors will also see returning footwear and accessory favourites Bulaggi, CARA, Alpe, Ipanema, One Hundred Stars, Lemon Collections, Powder, Tilley & Grace, Belle & Flo, Eliza Gracious, Seeberger, Sence Copenhagen, Nour, Big Metal, Love Rocks, and Christina Brampti. Women’s ski label H. Holderness joins the Athleisure section alongside Cheekfrills, MilaVitsa, and NUX.