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Pure London to launch campaign for the fashion community

Pure London 2019’s Festival of Fashion will launch a new campaign ‘Redefining Disruption’ for the fashion community. The three-day seasonal show will help attendees navigate global issues in the industry. The event for women’s wear, menswear, accessories, and young fashion will be held from February 10-12, 2019.

Pure London will focus on key points of the campaign namely: ‘Be Bold, Be Brave, Take a Stand, Embrace the change, Challenge the Status Quo, and Join the Power of One’. Bold creative campaign imagery featuring graffiti spray paint effects are inspired by the overarching idea of disruption, according to a press release.

Pure London will continue to evolve and build on the progress made towards creating a more sustainable future for fashion, driving the industry to continue to make their pledges and join the Power of One campaign. Visitors will continue to see over 700 women’s and menswear brands offering ready to wear and premium collections, footwear and accessories as well as the recently re-branded Gen Z section.