PVH Corporation will soon launch its heritage brand Izod in Europe. The launch will be supported by a focused regional marketing, PR and social influencer campaign, along with a shop in shop system in Spain with additional distribution within Europe, Russia and the Middle East region planned for Spring 2019.
Izod will launch the classic Fall/Winter 2018 American signature lifestyle collection with products including, shirts, polos, T-shirts, sweaters, heavy-weight knits, pants, denim and outdoors for customers in Spain, Germany, the Netherlands and Scandinavia.
The collection will celebrate the brand’s rich all-American heritage, inspired by Ivy league colleges, coastal towns and the grand inland scenery. It is made up of two key capsules: Winter Nautical, featuring college prep and nautical themes, and Explorer, for the quintessential winter look.
Launched in the 1930s, Izod is known for its youthful, energetic, sports-inspired styling. Its collections include men's classic, athletically inspired sportswear, golfwear, jeanswear and performance wear and luxury-style sport collections.
