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PVH gets DKNY license

PVH will design and distribute menswear for the DKNY brand in the US and Canada.

The license agreement includes DKNY Sport for Men, a new category for the brand. In addition, PVH has licensed rights for men’s sportswear, dress shirts, neckwear and jeans.

DKNY is one of the world’s leading fashion brands. The first collections will launch in spring 2018 and will be sold in department stores. Philips Van Heusen owns, designs, sources and markets a selection of world-renowned brands in the dress shirts, sportswear, neckwear, footwear, and accessories categories.

The acquisition will enable PVH to participate in the fast growing online channel and provides a platform to increase innovation, data driven-decisions and speed in the way it serves its consumers across channels.

PVH leverages a diversified portfolio of brands — including Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Speedo, Warner's and Olga, as well as numerous other owned and licensed brands — and markets them globally.

With a history going back over 135 years, PVH has excelled at growing brands and businesses.

DKNY is run by the G-III Apparel Group. A quest for the perfect pair of jeans led Donna Karan to launch her eponymous label's sister line, DKNY, in 1989. It has now grown into a trusted lifestyle brand, including ready-to-wear, active wear, lingerie, children’s wear and accessories.

 
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