Reliance Chemotex’s domestic sales have grown by 37 per cent year on year and now account for 44 per cent of its revenue. This growth was driven by a greater focus on value-added products in the domestic market. The focus on exports continues to remain an integral part of the company’s marketing philosophy. In value terms, Reliance Chemotex’s exports have witnessed a five per cent growth.

In an effort to further improve its performance, the company is planning to modernize two of its units, which will increase the production capacity by 13 per cent per annum. As part of this modernisation exercise, the company will also reallocate some machinery for research and development purposes which will help offer new and more value-added products. The modernisation project will be completed in two phases, and post the completion the company expects significant savings in power consumption and repairs and maintenance costs, which will further enhance profitability.

Reliance Chemotex, established in 1977, manufactures synthetic, blended yarn. It currently operates 53,280 spindles and a high temperature / high pressure fiber-dyeing plant. The company has been exporting yarn since 1987 and has a loyal customer base around the world. Its competitive advantage lies in its versatile product range and commitment to quality.