Bread & Butter Now will take place in Germany from September 2 to 4, 2016. This is a German street wear trade fair. The three-day event will host latest fashion innovations, interactive fashion shows, concerts and a conference on digital future of fashion. The collections on display will not be of next season, but thost that will be available immediately, as reflected in the name of the show ‘Bread & Butter Now’.

The show enables customers and brands to get in touch directly – online and offline and experience the best of fashion in a digital age. It focuses on fashion as well as music and lifestyle.

German e-tail giant Zalando acquired the -bankrupt trade fair last June with the aim of transforming it into the ultimate consumer event and creating something new and inspiring for the fashion industry. The revamped trade fair is set to showcase the latest innovations in fashion, including interactive catwalks shows, concerts and a conference during which industry insiders will discuss the digital future of the fashion industry. And the products and innovations presented at Bread & Butter will reflect the latest trends in digital innovations.