Reliance Industries (RIL), as a part of RIL’s Hub Excellence Partners (HEP) Program, has partnered Arvind to manufacture co-branded R|Elan™ high performance fabrics. As a part of this partnership, Arvind will provide a high standard quality fabric and RIL will ensure timely delivery of R|Elan™ high-quality performance technologies to Arvind.
The co-branding effort re-affirms the brand’s vision to offer aesthetically pleasing, technologically advanced and, sustainable products. The R|Elan™ co-branding exercise will bolster RIL’s foothold in Rs 225,000- 250,000 crore Indian apparel industry having almost equal share of menswear and womenswear. RIL is also in the process of adopting a B-2-B-2-C approach under its Hub Excellence Programme (HEP) in which it is set to forge partnerships with textile manufacturers to provide technology for the manufacture of high performance fabrics under RElan.
RIL has partnered 32 textile players that are equipped to produce New Age fabrics using R|Elan™ technologies, it said.