Roica by Asahi Kasei, Lenzing, and Advance Denim have unveiled the LoopTy Collection, a revolutionary lifestyle stretch denim line that combines sustainability, comfort, and style. The collection debuts at Kingpins Hong Kong, November 21–22, 2024.

The LoopTy Collection features RoicaV550, a Cradle to Cradle-Certified degradable stretch fiber, paired with TencelLyocell fibers, crafted from sustainably sourced wood pulp using a closed-loop process. This blend is further enhanced by Advance Denim’s expertise, resulting in denim that balances eco-conscious innovation with superior performance.

Hiroaki Shinohe, Chief Marketing Officer of Roica Europe, stated, "This partnership allows us to create denim that aligns with consumers’ demand for sustainable, stylish, and comfortable apparel. It’s a step towards integrating circularity into fashion."

TencelLyocellfibers reduce water and carbon usage by 50 per cent while being biodegradable in various environments. Roica V550 offers exceptional stretch and breaks down into carbon dioxide and water under ISO14855-1 conditions, certified by OWS.

Amy Wang, General Manager of Advance Denim, highlighted, "Our collaboration with Tencel produced innovative collections, and Roica V550 completes the sustainable stretch element, enabling us to pioneer circular denim solutions."

The LoopTy Collection spans lightweight to heavy fabrics, catering to diverse designs, including gender-neutral and inclusive fashion. Dennis Hui of Lenzing emphasized, "This partnership signifies a transformative step in sustainable denim innovation, addressing eco-conscious consumer needs."

The collection can be explored at the Advance Denim booth No 22 and Lenzing booth No 24 during the Kingpins Hong Kong event.