Italian eyewear maker Safilo has renewed its licensing deal with German fashion house Hugo Boss till 2030-end.
The deal mandates the Safilo to manufacture and distribute glasses and sunglasses for the luxury firm's Boss and Hugo brands for the next seven years.
Angelo Trocchia, CEO, Safilo Group says, the rebranding of Boss and Hugo in the last two years ensures a bright and successful future for the brands in all of the company’s markets and distribution channels.
Having brands like Carrera, Polaroid, Smith, Blenders, Prive Revaux and Seventh Street in its portfolio also holds licenses for Banana Republic, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Isabel Marant, Juicy Couture, Tommy Hilfiger, etc. The group recorded net revenues of €1.08 billion in 2022.
In its most recent trading update in November, Hugo Boss reported registered a 15 per cent rise in Q3 revenues at constant exchange rate. The brand aims to grow across all regions, touchpoints and brands, as well as in all product areas, says Daniel Grieder, CEO, Hugo Boss AG.
