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Sale of women’s jeans increase in the US

As per research by The NPD Group, the market for women’s jeans has registered a 9 per cent increase in sales in the year ending July 2018 compared to a year ago, Sales of the $16.4 billion US jeans market grew 5 per cent in the year ending July 2018 over same period last year. Both classic and new jean styles played an important role in growing the jeans category, particularly women’s jeans.

Skinny jeans, which have been around for quite a while, are still the number one selling women’s jeans with sales of this style increasing by 6 percent over year ago and accounting for nearly 40 percent of women’s jean sales. According to fashionistas and fashion journalists, more fashion-forward style jeans, like high-waisted, straight-leg jeans ,cropped flares, ultra-cuff, and denim sweatpants are more popular with teens and young adults.