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Salvatore Ferragamo opens flagship in China

Salvatore Ferragamo has opened a new flagship in China. Fully renovated with fresh, contemporary design elements, the flagship, roughly 780 sq. mt. carries the complete range of Salvatore Ferragamo men ’s and women’s collections: ready-to-wear, bags, shoes, small leather goods, silk accessories, jewelry, eyewear, perfumes, and timepieces.

The two-storey boutique features a bronze panel façade illuminated by vertical LED strips. The ground floor offers a selection of the women’s collections with the store entrance opening to a large, two-storey hall where the house’s handbag collections are displayed. In subsequent rooms, accessories and ready-to-wear are displayed with ample space dedicated to shoes including a key highlight focal wall devoted to the product category. The soft, rounded shapes of the walnut furnishings are polished to a high gloss, with brass and steel hardware details. Gold and pink silk velvet settees accentuate the soft, feminine environment and warmth of the women’s area.

An elevator leads to the men’s collections on the first floor, marked by signature masculine décor, wood and marble floors, walnut furnishings complemented by leather and light blue velvet sofas and yellow armchairs.

Salvatore Ferragamo, based in Italy, does shoes, leather goods, apparel, silk products and other accessories, along with women’s and men’s fragrances, eyewear and watches.